about

about

A collective 22 years of Sports Marketing experience preceded by 11 years playing competitive cricket. Ashwin Krishnan has been there .. done that and it is this collective and ever growing experience that he passes on to Clients be it Brands, Athletes or Properties.

Blooded into Sports Marketing – a then nascent industry, way back in 1998, as a Media and Operations Manager with Tiger Sports Marketing, Ashwin gathered the experience of running over 500 golf tournaments including pro events on the European, Asian Tours and (what was then referred to as) the Indian PGA Tour. In addition to this were innumerable events on the Men’s and Women’s Amatuer Circuit and of course Corporate golf.

Subsequently he was hired to run the prestigious Johnny Walker Classic ’08 – a trophy held by one Tiger Woods among other illustrious names. IMG, who had the marketing and management rights to this event then roped Ashwin in as an Assistant Venue Manager to run the inaugural edition of the Indian Premier League – an event that would change the face of global cricket.

Thereafter, cricket took over with a shift in designation to Tournament Operations Manager and helped him tuck in over a 100 IPL and Champions League games under his belt. Ashwin has also headed the Venue for the ICC T-20 World Cup, played in India in 2016.

In 2009, the Oakley, Global Leaders in the Sports Eyewear market, hired Ashwin as a professional to Head their Sports Marketing vertical … an association that is going strong till date. Being part of Brand Oakley, has brought with it the opportunity to sign and manage athletes like legendary cricketers Yuvraj Singh, Virat Kohli, Rohit Sharma and Mayank Agarwal in addition to former Supermodel and now Professional Marathon Runner - Milind Soman.

The events side of Oakley has provided enriching experience in the form of managing two Summer Olympic games (London ’12 and Rio ’16), the Ironman Championship at Kona, Hawaii and the Phoenix Open on the prestigious PGA Tour.

Along the way Ashwin has also headed Venues in other Leagues like the Indian Super League (Football) and the Pro-Wrestling League.

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